tymetrix ctls gp fortis ctcorp

TyMetrix Website

The Objective

TyMetrix (a Wolters Kluwer company), the global leader in legal performance management, needed a website and marketing materials that effectively presented its innovative offerings.

The Strategy

Conceive a fresh solution to help TyMetrix reinforce itself as a global and thought leader, and apply that branding to a dynamic website for US and European markets.

The Results

We developed a strong and vibrant design and branding for the TyMetrix website that successfully conveyed the company's leadership position in its field. To accommodate the firm's constantly-evolving product development and marketing objectives, we developed a custom-built content management system for easy internal updating of critical information. We also provided product branding and positioning for one of TyMetrix's groundbreaking products, the Real Rate Report, a guide to the pricing of services throughout the legal industry. This included a product website to promote and sell the report and related products, as well as print and online advertising and email campaigns.